Publimethod
Leading player in the “media bartering” sector involved in the sale of advertising space in exchange for branded goods. These latter are sold to cardholders through the company’s network of outlets (direct) and to wholesalers or mass retailers (indirect).
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Brand
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Sector
Other
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Fund
PI
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Entry date
March 2006
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Status
Realised
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Exit date
December 2015 (June 2009 for Mittel Private Equity)